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Choose Your Flavor: Three Major Verticals and How to Approach Them

The decision to target one, three or five verticals is personal. With multiple variables at play, there is a great deal of gray area. However, this much is certain: Distributors who venture into new markets unprepared risk not only their reputations, but, by extension, the reputations of those who know the niche...

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State of the Industry Report: Red-Tape Reduction

For the past several years, there has been an opening for real change in the print industry. Some may even go so far as to call the opportunity “historical.” That is, assuming the C-Suite can cut through the noise and red tape—the latter of which has been a priority for President Donald J. Trump...