Riko Shirono (Mikako Tabe) doesn't have any big expectations for a man in her life, but she works as a love simulation game planner. She receives a request for a new love game from app company TIMEIS. Soichiro Kurokawa (Issei Takahashi) is the CEO for the company. He is almost perfect, but he can't understand woman’s mind.
One day, Soichiro Kurokawa (Issei Takahashi), who likes his subordinate Momose, asks Riko to teach him about love techniques. Due to Riko Shirono’s help, Soichiro and Momose get close, but Riko finds herself becoming attracted to Soichiro Kurokawa.
30-year-old Rinko Kamata (Yuriko Yoshitaka) works as an unpopular screenwriter. She doesn't have a boyfriend, but she has two female friends Kaori and Koyuki. They meet regularly at a bar. There, they complain about their situations and go through what if scenarios. One day, Rinko Kamata decides to go for happiness at love and work.
Successful career woman Takanashi Asuka has an old-fashioned dream of getting married and becoming a housewife. After her long-term boyfriend breaks up with her to pursue his own career goals, she encounters Nanami Ryu (Yamamura Ryuta), a popular newscaster at PTV. Asuka and Ryu get along well, but the last thing she wants is to ever get married. This level-headed pair who want the opposite things in life should never get involved, except Nanami thinks people will lose their freedom once they get married. Moreover, marriage is just an escape place for a woman. "I absolutely don't want to get married," he said. For Asuka, Nanami is an ideal partner, except for his value concerning marriage. And the 'Battle of Value' begins.
Yuzuko Nanakusa (Koyuki) was betrayed by her husband. She now raises her son and daughter as a single mom, in addition to working at a company. One day, the company she works for goes bankrupt suddenly. She loses her salary and savings. While not knowing what to do next, Yuzuko Nanakusa is contacted by attorney Shinichi Kakihara (Atsushi Ito). They went to the same high school together.
Shinichi Kakihara tells Yuzuko Nanakusa that there is a something more to her company's bankruptcy. To protect the life of her two children, she attempts to reveal a big evil.
Mikuri Moriyama (Yui Aragaki) is 25 years old. She doesn't have a boyfriend and doesn't have a job even though she holds a graduate degree. Everyday, Mikuri Moriyama has a feeling that she is not needed. Her father, unable to see her suffering anymore, arranges for her to work as a housekeeper. Her employer is 36 year old Hiramasa Tsuzaki. He is single and works for a company. A series of events leads them to marry as a working condition.
Remi Takasugi (Ayame Gouriki) works for "Rental Lovers" which offers women for dates. She is the most popular woman at the company. Remi Takasugi carries out requests from her customers, but she does not provide sexual service. She figures out her customer's tastes and becomes the ideal date for her them. When she finishes her work, she never smiles and she wears bandage around her neck.
Yu Takada (Ryosuke Yamada) works at a company. Since he was a kid, his father has always favored his smarter, older brother. His father doesn't seem to care much about Yu, but Yu craves affection from his father.
One day, Yu meets a woman by chance. That experience wasn't that good, but he begins to have feelings for her. Yu then learns she is his older brother's girlfriend.
Kie Hirano (Haruka Ayase) is an ordinary OL who often daydreams. Mitsumasa Kodai (Takumi Saito) at the same company as Kie Hirano, but he is an elite salaryman. He is the eldest son in the Kodai family and he is also telepathic. Mitsumasa Kodai got his special ability to read other people's mind from his British grandmother.
Mitsumasa becomes attracted to Kie's warm heart and her dreamy temperament. They begin to date and enjoy their days together, but Mitsumasa Kodai's mother calls.
Yoichi Haruno (Hiroshi Tamaki) is 35-years-old and works for a company. His wife, Chisato (Kana Kurashina), is 28-years-old. Before they had a child, their marriage life was easygoing. After having their child, their relationship changes. Yoichi feels that Chisato is cold to him, but he doesn't know why.
Takashi Hayama (Nijiro Murakami) is a third year high school student. He falls in love with Azusa Oribe (Akari Hayami) at first sight and they begin to date.
One day, Azusa tells Takashi "people who meet me, forget about me several hours later."
Takashi doesn't believe Azusa, but by chance he realizes that he forgot about Azusa. So he won't forget Azusa, Takashi begins to leave a note for himself and Azusa.